SERVICES
by Ashley Cameron
- 01
Branding
Identity, Logo Design, Brand Guides, Typography, Color Palette, Business Collateral (Business Cards, Envelopes, Letterheads), Print Coordination, Logo File Package for Print & for Web (ai, pdf, jpg, png), Photography, Supporting Graphics. Ashley has the ability to design for any given industry.
- 02
Package & Label Design
Nutrition supplements, food & beverage, bags, boxes, cartons, tins, metallic/foil finish, embossed, varnishes… if they can print it, Ashley can design it. Brilliant design gets people talking and translates into increased sales. Ashley loves to design for elegant, luxury, artisan and craft products.
- 03
Websites
Design, Development, WordPress CMS, Analytics, Submission Forms, Maps, Security, SEO, Database & Website Maintenance, Domains, Hosting, IT Support, Backups, Compatibility Testing, Mobile Styling/Responsiveness, eCommerce. Ashley’s detailed project planner will help you get started organizing your business goals and objectives.
- 04
Graphic Design
Anything printed or digital – stationery, apparel, book design, magazines, catalogs, brochures, event posters, tickets, signage, tradeshow booth graphics, decals and wraps, PowerPoint presentations. Ashley has over a decade of experience in account managing and designing print and digital collateral.
- 05
Digital Marketing
Digital banner design, social media graphics & templates, HTML emails, MailChimp, email signatures, ebooks & publishing, user experience & user interface design, point of sale… Ashley can streamline the process of publishing content from your website to multiple social streams efficiently and effectively.
- 06
3D Models
Head over to Ashley’s creative market 3D shop for existing models available for purchase at a minimum Name Your Price, or reach out to her through her project planner for availability and pricing. Please have at least one reference image.
Personal service
Every step of the way is a creative partnership that is both collaborative and accountable. The services Ashley provides are based on integrity and experience. She won’t promise you something she cannot deliver. She loves the one-on-one relationship of getting to know you and your business and will listen to your needs to ensure your project reflects both your expectations and her recommendations to see to its success.
You won’t get lost in a management shuffle as you might through an agency. Ashley has seven years of agency experience and more than ten years of freelance experience and is your single point of contact for account services, research, strategy, design, and development.
She trusts your expertise to deliver what you know best, and she will organize and put it into a beautiful and efficient format that reaches your audience. Many of Ashley’s clients have been loyal for multiple years.
You have a story
Stories have seven basic plots. Yours may resemble the Quest, a Voyage & Return, or maybe a Comedy (or combination of a few). No matter the storyline, delivery is key. Great stories teach and inspire action. What makes your story different from others in your industry?
By really listening to your customers and analyzing their needs and desires, you can gain valuable insight into how your products and services can fit into their lives. “Stop interrupting what people are interested in, and be what people are interested in.” Brand strength is determined by reputation and visibility in the marketplace – how successfully your story is told.
Here’s a fun periodic table of storytelling (Yes, Ashley’s a bit of a science nerd).
Passion for truly great design
Great design inspires and changes people. No template or one-size-fits-all solution works. (She’s helped build more than 125 websites.) Her approach starts with asking the right questions to discover your visual brand. Take this fun exercise to explore your brand’s personality. Then send her your project planner to capture the details about your business and goals. Ashley will analyze your strengths, weaknesses, and opportunities, where you are and where you want to go, and then craft a plan to get there.
READY TO GET STARTED?
Please review this Project Checklist to get an idea of information Ashley will likely ask you. If you're struggling to come up with the personality of your brand, check out this Brand Personality Quiz.
- Brand Name & Tagline (if applicable)
- Business Goals & Objectives
- Brand Personality Attributes
- Target Audience(s)
- Competition: What makes you unique?
- Inspiration/visual references (optional)
- Do you work with a local printer or do you need options?
- What actions should a user take?
- Integrations and/or Social Media Presence
- Who are the decision makers?
- Timeline & Budget