Creative, Modern, Smart & Effective
Branding, Graphic Design, Website & Packaging Solutions
Your brand strength is measured by reputation and visibility in the market. Ashley provides a wide range of creative services to ensure your brand is cohesive and on-point across all media. Your brand strategy should align with your business objectives and target your audience with relevant and engaging information.
The branding & website development process can be organized, efficient, & personal.
Let's work together
Creative Partnership
Every step of the way is a creative partnership that is both collaborative and accountable. The services Ashley provides are based on integrity and experience. She has more than 12 years of experience and is your single point of contact for account services, research, strategy, design, and development. You can count on personable and respectable communication and answers that are understandable and direct.
Established MMXIII
Designer, Developer, Consultant, Professor, Craftswoman
Ashley’s discipline and passion for learning, diversity of skills, ability to research and design for a variety of styles, and personable service are rare qualities to find elsewhere in a single individual. She carefully considers the broad picture and is organized and precise down to the minute details.
Ashley is based in West Des Moines, IA and serves clients of all sizes locally, nationally and even globally.
Ashley's Recent
Awards & Recognition
The reward for work well done is the opportunity to do more.
The success of your business is a reward greater than any award. Ashley’s portfolio and testimonials of clients speak for the quality of her work. Ashley’s focus on your success comes before recognition. Awards are another layer of icing on the top and, yes, she’s received some of those, too.
- MPMA - Multiple years of print publications for Brochures, Newsletters, Technology & Online Presence, & Book Design for Bone Creek Museum of Agrarian Art in David City, NE
- PAGE Magazine - Icons in Corporate & UX Design for Intensity Nutrition Packaging Design [German Design Magazine]
- Nebraska Travel Industry – Outstanding Website Awards for Butler County Tourism & Bone Creek Museum of Agrarian Art
What You Can Expect in the Process
Research, Organization, Implementation & Delivery
Ashley respects your investment and will protect it with a commitment to give you more than you expected and on time, making it a smart investment in your business future. You’ll get her best effort and great work that will set you apart.
Research & Planning
Discover the essence of effective branding through in-depth research, strategic planning, and innovative design. Whether you're launching a startup or revitalizing an established business, Ashley will guide you with the tools and knowledge to establish a compelling brand presence that stands out from the competition.
Branding & Design
With branding and website design services, you'll receive a package tailored specifically to your brand. You'll receive 3-5 initial logo concepts and up to 4 rounds of revisions. Website design begins with a sitemap and then wireframes of content. Ashley can create and/or comply with brand standards, colors, fonts, etc. and/or make suggestions for improvement.
Review & Approval
Open communication and honesty are the best policies to ensure the design meets your needs and maintains consistency with the brand and goals for the project. Ashley is responsive and will listen to and understand your needs and guide you with solutions to meet your objectives, timeline, and investment.
Development
After design approval, we proceed with theme development, special forms, maps, e-commerce or other interactivity and discuss a soft launch date. Regular backups are scheduled. Responsive/mobile styling, testing, and optimization.
Tidying Up
Client review of the site and any notes before launch. After approval, the site is made viewable to the public on the soft launch date and submitted to search engines for scanning and ranking. Data collecting tools such as Google Analytics are implemented to track visitors.
Content Management
Ashley puts you in the driver’s seat with a user-friendly content management system that allows you to easily update the content on your site. You can discuss her role in future updates and she will propose a website maintenance plan and retainer to monitor updates and be on call, if support is needed.
Performance & Analytics
After launch, a media plan is recommended to share and encourage visitors to your new website. Ashley uses HTML best practices to organically position your website for success. Analytics reporting can help determine areas of SEO improvement and/or marketing strategies.