Creative, Modern, Smart & Effective
Branding, Graphic Design, Website & Packaging Solutions
Your brand strength is measured by reputation and visibility in the market. Ashley provides a wide range of creative services to ensure your brand is cohesive and on-point across all media. Your brand strategy should align with your business objectives and target your audience with relevant and engaging information.
The branding & website development process can be organized, efficient, & personal.
Let's work together
Creative Partnership
Every step of the way is a creative partnership that is both collaborative and accountable. The services Ashley provides are based on integrity and experience. She has more than 12 years of experience and is your single point of contact for account services, research, strategy, design, and development. You can count on personable and respectable communication and answers that are understandable and direct.
Established MMXIII
Designer, Developer, Consultant & Instructor
Ashley’s discipline and passion for learning, diversity of skills, ability to research and design for a variety of styles, and personable service are rare qualities to find elsewhere in a single individual. She carefully considers the broad picture and is organized and precise down to the minute details.
Ashley is based in West Des Moines, IA and serves clients of all sizes locally, nationally and even globally.
Ashley's Recent
Awards & Recognition
The reward for work well done is the opportunity to do more.
The success of your business is a reward greater than any award. Ashley’s portfolio and testimonials of clients speak for the quality of her work. Ashley’s focus on your success comes before recognition. Awards are another layer of icing on the top and, yes, she’s received some of those, too.
- MPMA - Multiple years of print publications for Brochures, Newsletters, Technology & Online Presence, & Book Design for Bone Creek Museum of Agrarian Art in David City, NE
- PAGE Magazine - Icons in Corporate & UX Design for Intensity Nutrion Packaging Design [German Design Magazine]
- Nebraska Travel Industry – Outstanding Website Awards for Butler County Tourism & Bone Creek Museum of Agrarian Art
What You Can Expect in the Process
Research, Organization, Implementation & Delivery
Ashley respects your investment and will protect it with a commitment to give you more than you expected and on time, making it a smart investment in your business future. You’ll get her best effort and great work that will set you apart.
Research & Planning
Evaluation of target audience(s), current market & competition–One solution doesn't fit all situations; every brand and website should have a goal and a purpose, serving relevant content to your audience and encouraging engagement with calls to actions. Compile content–it's best to design with the content ready. Ashley can help consult this process. Decide what imagery is needed and where it will come from. Ashley coordinates the domain, hosting, and email if applicable.
Branding & Design
Inspiration & mood boards, v1 of logos are typically in black & white since color can be influential; web design begins with a sitemap and wireframes of content. Ashley will comply with brand standards, colors, fonts, etc. and/or make suggestions for improvement. The first web design generally consists of a home page or landing page design and a standard secondary page and options for header and footer blocks. Ashley sets up the development site with a starter theme and plugins.
Review & Approval
The client is given the opportunity to review v1 and express any likes and dislikes about the design for Ashley to review. v2 is narrowed down to 1 or 2 options. Ashley will fine-tune the logo and present color options. Logos are typically finalized by v3 or v4 and a file package of common file types is digitally delivered. For websites (pending budget) other special pages such as a blog, news, or a contact page may be designed. Communication helps ensure the design meets your needs and maintains consistency with the brand and goals for the project.
Development
After designs are approved, Ashley goes into overdrive to build the theme dynamically and visually. Any special forms, maps, e-commerce or other interactivity are coordinated and developed. Regular backups are scheduled. Some of the final stages are responsive/mobile styling, testing, and optimization. A soft launch date is scheduled, typically on a Friday due to DNS propagation time, if applicable.
Tidying Up
The client reviews the site and makes note of any issues to resolve before launch. Ashley will set up a meeting to go through the essentials of how to update your website. She may record screencasts and notes on screenshots for reference. After the site is fully functional and approved, the site is made viewable to the public on the soft launch date and submitted to search engines for scanning and ranking. Data collecting tools such as Google Analytics are implemented to track visitors.
Content Management
Once your site goes live, Ashley puts you in the driver’s seat with a user-friendly content management system that allows you to easily maintain, edit and modify the content on your site efficiently. Ashley will also discuss future content updates and analytics reporting should you need her assistance, and she will propose a website maintenance plan and retainer to monitor updates and be on call, should the site ever go down or lose functionality due to an update.
Performance & Analytics
After the site is published and in working order, you will want to have a media plan in place to share and encourage visitors to your new website (social media, digital banners, email marketing, direct mail, etc). Ashley develops websites using structure and practices that organically position your website for success. Review of analytics reports can help us evaluate whether further action is needed to improve your SEO keyword rank and/or any updates to the content or user interface to improve the experience.