CLIENT
Aurobindo Pharma USA
HISTORY
Aurobindo USA is a top 10 generic pharmaceutical supplier. They add value through superior customer service in the distribution of a broad line of generic pharmaceuticals, leveraging vertical integration and efficient controlled processes.
Partnership
Ashley began a working partnership with Aurobindo USA in 2017 through the connection of their generic injectables sister company, AuroMedics (now Eugia US) in 2016. Ashley manages more than 40 of their domains and their hosting. In 2017, we collaborated on the first redesign of their website. The website was still rather conservative and primarily used white and their blue brand color.
2021 Website Redesign
The newest Senior Specialist of Sales & Marketing gave Ashley the liberty to run with the design—updating imagery with higher quality, more saturated and vibrant photography, adjustments to the font family, using typography as an element of visual interest and hierarchy, expanding their color palette to give more variety to the brand, adding shadows to create depth, and making supporting graphics and geometric shapes. The product catalog was originally a multi-column list of text on a page. Now, the product catalog has filtering alphabetically, by therapeutic class, brand equivalent, product form, and a product search all of which are so much more efficient in accessing information.
Expanded Color Palette
Digital Web Banners
TRx Growth Chart Sell Sheet
2021 Drug Store Magazine Ad
