Ashley Cameron Design

Ashley Cameron Design

Gina Campbell Counseling Website Redesign

Gina Campbell Counseling

This post was last updated: Jul 24, 2023
BrandingGraphic DesignProjectsWebsites

About a 1 minute read

"Styles come and go. Good design is a language, not a style."

Massimo Vignelli, Italian designer

CLIENT

Gina Campbell Counseling

HISTORY

Gina is a mental health therapist in Des Moines, Iowa. She provides mindfulness-based therapy, specializing in therapy for anxiety and life transitions.

Partnership

Ashley began a working partnership with Gina in 2016 on the redesign of her existing website.

Website

ginacampbellcounseling.com

2023 Website Redesign

In 2023, Gina reached out about refreshing the website now that she had more defined business goals, content, and direction. She also wanted an official logo design using a symbol and to explore a new color palette. The new website plays up elegant typography, uses the logo symbol subtly on secondary pages, and utilizes open space on pages with contrast for legibility and reading. We discussed search engine optimization, keywords, and content visibility pertaining to her primary audiences.

Color Palette

Gina Campbell Color Palette

Logo Design

Gina-Campbell-Primary-Logo-Use
Gina Campbell Logo Social Squares

Logo Design Concept

Gina-Campbell-logo-concept