Ashley Cameron Design

Identity & Branding

Goetze Dental needed an identity and branding for their trademarked dental practice management software, EDDSON. EDDSON is intelligent, intuitive, and powerful, featuring an innovative tab-based user interface. The logo uses a contemporary, forward-moving sans-serif font with the ‘E’ suggestive of a tab. The blue PMS 7683 and PMS Cool Gray feel contemporary, innovative, and unique. As a result, the text-based logo is elegant, easy to read, reproduce and scale in digital and print media. The secondary colors are vivid, modern, and offer a playful palette to visualize data.

Collateral Design

A brand usage guide, business card, sell sheets, supporting icons to represent features, a landing page on their website, and tradeshow materials were designed, including a tablecloth and banner.