The objective of this Graphic Design III poster series was to demonstrate an understanding of ad campaign creativity and consistency for a product. Ashley chose a Dr. Brux® night guard and created a concept that is simple and effective, using a minimal headline and a graphic image that makes one cringe to think of the tool’s impact on one’s teeth. Bruxism affects ~8-13% of the general population and can be a disturbing unconscious sleep-related movement disorder.