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Google Analytics Pdf Tracking

Track PDF Traffic and Links in Google Analytics

This post was last updated: Sep 6, 2022
BlogSEO

About a 1 minute read

"It’s not what you look at that matters, it’s what you see."

Henry David Thoreau

This is the quickest way to start tracking pdfs and other documents in Google Analytics.

  1. Add a parameter to the link.
    For example:
    <a href=”http://www.yourdomain.com/downloads/product-catalog.pdf?pdf=Product-Catalog” target=”_blank”>Product Catalog</a>

    The custom parameter “?pdf=Product-Catalog” is a label for us to tell which pdf data we’re viewing later.

  2. In Google Analytics, go to Behavior > Site Content > All Pages

    Search for pdf to view document analytics.