The newest Senior Specialist of Sales & Marketing gave Ashley the liberty to run with the design—updating imagery with higher quality, more saturated and vibrant photography, adjustments to the font family, using typography as an element of visual interest and hierarchy, expanding their color palette to give more variety to the brand, adding shadows to create depth, and making supporting graphics and geometric shapes. The product catalog was originally a multi-column list of text on a page. Now, the product catalog has filtering alphabetically, by therapeutic class, brand equivalent, product form, and a product search all of which are so much more efficient in accessing information.