Brand Development & Website
From 2012 to 2020, Ashley teamed up with Goetze Dental to update all branded collateral and create several new pieces, including their website, sales representative kits, and their proprietary practice management software program, EDDSON.
Here's a comprehensive overview of projects:
- Branded Promotional Items
- Business Cards & Collateral
- Dental Office Design Guide eBook
- Direct Mail Pieces
- Email Marketing
- Equipment & Technology Guide
- Featured Office Design Articles
- Holiday Cards
- Invitations (CE courses & various events)
- Loyalty Brochure
- Practice Management Software Branding
- Print Ads
- Product Catalog Redesign
- Sales Representative Kits
- Sell Sheets
- Stickers & Name Badges
- Signage & Service Van Wrap
- Social Media & Digital Banners
- Tradeshow Booth Graphics
- Website Design & Development
In 2018, Goetze Dental, Ashley, and Measure Media collaborated on the redesign and development of their website. The contemporary design brings clarity to their vision and mission, while the organized content structure supports a network of information in an easy-to-use CMS behind the scenes—a quarterly promotions catalog, Equipment & Technology categories & specs, promotions, literature, office design services and inspiration gallery, a landing page for EDDSON Practice Management Software, a CRM, upcoming events, and more—in a streamlined experience on the front end.
In 2015, Ashley redesigned Goetze Dental’s quarterly promotions catalog template and laid out 20 multi-page, featured dental office design articles between 2013 to 2019.
View the featured office articles
In 2017, Ashley designed a template for the Equipment & Technology guide. The guide features office design articles, Goetze Dental’s proprietary practice management software, EDDSON, articles specially designed and tailored to the steps for consideration in the dental office design process, highlighted equipment, and vendor advertisements. View the product guide
Testimonial
Ashley is an extremely talented designer.
I manage marketing efforts for a B2B company and use freelancers for the majority of our design needs. In 2012, I hired Ashley to design a print campaign for one segment of our business. Since that campaign, she has become a key partner for our marketing team.
In a world full of cluttered design and information, Ashley’s work effectively communicates the core message. She has designed a logo for a new business segment, EDDSON, cleaned up several of our existing logos, created the design and layout for an architectural article we publish each quarter, redesigned our quarterly flyers, and designed numerous pieces of print collateral and online campaigns for our business.
Ashley’s project management skills rival her artistic efforts. She is passionate about typography and her craft, and it shows in her work. Ashley has a never ending desire to learn and improve. I always know our team will be pleased with the outcome of any project assigned to Ashley.
—Director of Marketing
In 2018, Ashley designed a Dental Office Design Guide ebook highlighting 20 dental office design ideas.
Ashley designed an annual, Goetze Dental-branded holiday greeting card to accompany a 3D snow globe theme.