Iowa School of Beauty’s tagline is “We prepare you for a career you love!“. Their target audience is high school students with segment audiences being alumni and guest services. Once your business brand story is crystal clear, you have a point of reference to stay on track with your vision, goals, and objectives in the process of building your brand and website. The new homepage is vibrant, fun, and direct about ISB’s goals and program offerings with a concise roadmap and obvious buttons to apply and schedule a tour.

The sitemap of pages was reorganized to improve navigation—grouping relevant pages for each audience segment while the design is more visually exciting than a standard dropdown. The program landing pages are now organized,  offering all necessary information—schedules & start dates for each location, all curriculum, student kit, program requirements, and tuition—in an easy-to-use interface.

This was a fun opportunity to get creative with the colors, typography, and imagery. The new site is so much more exciting, easy to use, and mobile responsive. The website has become a lead-generating machine. ISB was receiving about two inquiries per week through the site. After launch and in the first two months, there have been over 175 new applicants and tours scheduled and over 125 contacts and requests for information. Talk about a game changer!

Details such as the greeting in the top right header, which changes based on time of day, make the site friendly and personable.