EDDSON Identity & Branding
Goetze Dental wanted to create a name and identity for their dental practice management software. EDDSON was born. EDDSON is intelligent, intuitive, and powerful, featuring an innovative tab-based user-interface. The logo uses a contemporary, forward-moving sans-serif font Proxima Nova – Semibold Italic with a modified ‘E’ as a tab. The blue PMS 7683 and PMS Cool Gray are corporate yet approachable.