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Tag: seo

Track PDF Traffic and Links in Google Analytics

Track PDF Traffic and Links in Google Analytics

This is the quickest way to start tracking pdfs and other documents in Google Analytics.

  1. Add a parameter to the link.
    For example:
    <a href=”http://www.yourdomain.com/downloads/product-catalog.pdf?pdf=Product-Catalog” target=”_blank”>Product Catalog</a>

    The custom parameter “?pdf=Product-Catalog” is a label for us to tell which pdf data we’re viewing later.

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HTML Structure and Search Engine Optimization Tips

HTML Structure and Search Engine Optimization Tips

Recently, I challenged myself to more clearly define the essentials for developing a sound website structure and add these to daily practice. Documentation is key for clarification (personally), so please enjoy this brief but thorough read, and add the knowledge to your toolbox. Let me know if you have any additions or perhaps a correction.

As we get started – if you’re not sure how to view a clear outline of the hierarchy of your website content,

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Shared vs Dedicated IP Address

Shared vs Dedicated IP Address

Shared-IP-vs-Dedicated-IP-address

Domain Names

Domain names are easily read web addresses that talk to the server and ask for resources (files, images, etc) through page requests to display a web page. The real web address of a website or server is a long string of numbers called an IP address (e.g. 224.714.66.71). Domain names are much easier to read and remember.

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Image and Url SEO Optimization – Difference Between Hyphens vs Underscores

Image and Url SEO Optimization – Difference Between Hyphens vs Underscores

What does Google say?

Google searches for relevant content based on keywords found in titles, urls, images, descriptions, and page content. Upon abbreviated research in answering the question about the benefit of using hyphens vs underscores in file naming and slugs in your website url, the definitive answer, according to Matt Cutts, Search Quality team member at Google,

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