Goetze Dental wanted to create a name and identity for their dental practice management software. EDDSON was born. EDDSON is intelligent, intuitive, and powerful, featuring an innovative tab-based user-interface. The logo uses a contemporary, forward-moving sans-serif font Proxima Nova – Semibold Italic with a modified ‘E’ as a tab. The blue PMS 7683 and PMS Cool Gray are corporate yet approachable. As a result, the text-based logo is elegant, easy to read, reproduce and scale in digital and print media.
A brand usage guide, business card, icon, sell sheets (2-sided single sheet, 2-page layout, & 4-page layout) with supporting icons to represent features were designed, and trade show materials, including a tablecloth and banner.