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This is the quickest way to start tracking pdfs and other documents in Google Analytics.

  1. Add a parameter to the link.
    For example:
    <a href=”” target=”_blank”>Product Catalog</a>

    The custom parameter “?pdf=Product-Catalog” is a label for us to tell which pdf data we’re viewing later.

  2. In Google Analytics, go to Behavior > Site Content > All Pages

    Search for pdf to view document analytics.


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